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In this video tutorial, Devon Dean from ProjectManager.com teaches how to effectively sell a project through a proposal. He emphasizes that successful funding relies heavily on personal interactions with decision-makers, rather than solely on the proposal document itself. Despite having a well-written proposal, the lack of direct communication diminishes the likelihood of securing resources. Devon advises project sponsors and champions to actively engage with decision-makers through lobbying sessions and one-on-one meetings to refine their understanding of the project's goals and align them with organizational interests. Building relationships is key to gaining support for the project.