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In this video tutorial, Devon Dean, content director at ProjectManager.com, emphasizes the importance of effective communication in selling a project through a proposal. He insists that decision-makers are influenced by personal interactions and that a well-crafted proposal alone is insufficient for securing funding and resources. Dean advises project leaders, sponsors, and champions to proactively engage with decision-makers through lobbying sessions and individual meetings to refine their understanding of the project's needs and goals. This approach enhances the proposal's impact and increases the likelihood of obtaining approval.