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Emily Probst from Modern Machine Shop discusses how to write and submit a press release, emphasizing that the process is straightforward. Step one involves deciding the topic, which could include new products, technologies, events, trade shows, mergers, or management changes. A press release serves as a communication tool to inform others about significant developments in your business and the manufacturing industry. Step two stresses the importance of being concise, as Probst receives numerous press releases weekly and must process them quickly. The aim is to report accurately on industry happenings, which can lead to larger stories stemming from the information provided.