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In this video, Scott Bartnick from Otter PR discusses press release distribution, following previous videos on the topic. He emphasizes the importance of getting your story in front of a wide audience. There are two primary reasons for distributing a press release: for SEO benefits and to increase visibility through prominent media outlets. By using a press release distribution wire, your content can appear on affiliate sites like Yahoo Finance, Fox, and Bloomberg, enhancing your brand's exposure. Bartnick aims to explain effective strategies for reaching mass audiences with press releases.