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Sandy Beckwith, author of "Build Book Buzz," addresses a common question from authors about how to email a press release to journalists. She emphasizes that sending a press release as an attachment is ineffective, as most journalists avoid opening attachments from unfamiliar senders, resulting in unread press releases. To increase the chances of the press release being read, she advises copying and pasting the content directly into the email message instead of sending it as an attachment. She plans to demonstrate this process in her email program, highlighting the simplicity of the method.