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In this video, Mike Mancini, a Google Ads agency owner, discusses the onboarding process for new clients. The objective is to gather all necessary information for setting up a campaign without needing further contact. After initial communication, the next interaction occurs just before the campaign launch to address any final questions and set client expectations. The onboarding involves a straightforward spreadsheet, which he will explain step by step. This follows the sales call when the client has expressed interest in utilizing the agency's services.