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In this video, Efrain from Gold Level Media discusses the creation of a marketing campaign and details the return on investment (ROI) involved. He mentions that the costs may vary since his company owns the marketing equipment, which includes printers for producing business cards, flyers, and other materials. The investment in the equipment, which totals around $50,000 for the main printer and an additional $4,000 for supplementary machines, is factored into the overall cost to provide an accurate total. Efrain aims to share insights on direct mail marketing using their new resources.