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Georgie from WaterBear, with experience in radio and as a plugger, shares tips on successfully sending out a press release for artists. This video is part of the WaterBear YouTube playlist on getting radio airtime. He emphasizes the importance of identifying the right recipients for your press release. It's crucial to target individuals who are relevant to your music genre, considering what shows, stations, and presenters might have an interest in it. For example, he mentions that when he worked at a station focused on pop music, they often received irrelevant submissions, such as heavy metal music. For those unfamiliar with creating a press release, a link to a previous tutorial is provided in the description.