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In this video, Georgie from Water Bear shares tips on successfully sending press releases to radio stations. Having experience in radio and as a plugger, he emphasizes the importance of knowing your target audience. Tip one advises identifying relevant shows, stations, and presenters that align with your music style. For example, sending heavy metal press releases to a station focused on pop music is counterproductive. Georgie also references a previous video about creating press releases, noting the link in the description for those who haven't seen it. He sets the stage for discussing four more key tips on the effective distribution of press releases.