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In this video, Efrain from Gold Level Media discusses an upcoming marketing campaign focused on direct mail for Gold Level Print. He plans to share insights on the return on investment (ROI) and will provide detailed cost breakdowns, considering the expenses related to printing and labor. Efrain highlights that as a marketing company, they benefit from lower costs, but he will include these expenses in the total for transparency. He mentions investing in high-quality printing equipment, including a $50,000 printer for creating flyers and business cards, as well as additional equipment costing around $4,000, to support their business operations.