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Hello, everyone. Derek Johnson with tatango.com. Today, Im going to be answering one of the most frequently asked questions that I receive here at Tatango. And thats, do you have to, as a brand, if youre sending mass text messages in each text message, do you need to give instructions on how consumers can opt-out of your SMS campaign? So, a lot of brands will put, you know, text STOP to end or text STOP to unsubscribe. Does that need to be in every single mass text message? Now, I have opinions, a lot of people have opinions, but at the end of the day it really doesnt matter what, you know, my personal opinion is. It matters what the rules say. Now, where are the rules? Well, theyre developed by the CTIA. And the CTIA has the CTIA Short Code Monitoring Handbook. That essentially has all the rules for everything you need to know about text message marketing. Its a big long document. So, what Im going to do is Im going to throw up on the screen here. Im gonna throw up the r
