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In a discussion about client proposals, Dan expresses strong disdain for them, stating he has successfully closed five to seven-figure deals without using proposals. He shares that early in his career, he attempted to create proposals but found them largely ineffective, as they often led to silence after submission. Dan argues that investing time in crafting a perfect proposal is pointless if it doesn’t lead to business. He emphasizes the importance of closing deals directly over the phone instead of relying on written proposals, suggesting that if you can’t close a prospect verbally, a proposal is unlikely to change their mind.
