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In this tutorial, Mark explains the essentials of writing a marketing research proposal, emphasizing the importance of conducting market research before any business activities. He outlines the need for an analysis of the current market situation, including a summary that reflects the status of the company, its products, or services. The tutorial highlights the necessity of examining market segments, assessing their movement—whether positive, stagnant, or declining—and understanding the life cycle of the field in question. Additionally, he discusses evaluating the company's history, traditions, operational styles, and previous tactics. Finally, defining the company's objectives is crucial for guiding the research proposal.
