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In this tutorial, Dr. G addresses marketing researchers on how to create a research proposal for their semester project. The session begins with a review of developing research questions, emphasizing their importance before drafting a proposal. Dr. G outlines the key elements that should be included in a strong research proposal. Students are encouraged to define their project topics and provide background information that highlights their interest in the chosen subject, whether it’s related to a business or a specific product. The focus is on understanding the context and landscape of the study before proceeding with the proposal.