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Efrain from Gold Level Media discusses a marketing campaign focused on direct mail to promote their services. He emphasizes the importance of calculating Return on Investment (ROI) for the project. Efrain mentions that while they benefit from lower costs due to owning a marketing company, he will still include all expenses in the total for transparency. He outlines the purchase of various printers, including a $50,000 printer for producing flyers and business cards, and mentions another cost of around $4,000 for additional equipment. This initial investment aims to generate revenue to cover the costs of their new equipment.