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Email marketing is crucial for businesses, with 4.3 billion email users globally, highlighting its importance. Unlike the complexities of social media platforms, email marketing is straightforward. In this video, Jamal from HubSpot outlines the basics of email marketing to establish a long-lasting strategy. Key steps to becoming an effective email marketer include: 1) building your email list, and 2) maintaining that list. The tutorial aims to provide foundational knowledge for successful email marketing. If viewers find the content helpful, they are encouraged to like the video and subscribe to the HubSpot YouTube channel.