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In this tutorial, Efrain from Gold Level Media discusses a marketing campaign focusing on calculating the return on investment (ROI). He explains that despite running a marketing company which offers some services at no cost, he will provide a total cost for clarity. The campaign involves direct mail printing for Gold Level Print, where they purchased significant equipment, including a printer costing $50,000 and another for around $4,000. Efrain emphasizes that understanding both expenses and ROI is key to evaluating the success of the campaign. He aims to share insights into the overall costs and potential returns generated from their marketing efforts.