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In this video, Efrain from Gold Level Media discusses a marketing campaign and its return on investment (ROI). He shares that he plans to provide cost details, including those incurred by his company, even though they may be reduced due to owning a marketing firm. The campaign focuses on direct mail for Gold Level Print, which recently acquired various printing equipment for approximately $50,000, including a printer for flyers and business cards costing around $4,000. Efrain emphasizes the need to recover these costs through the marketing efforts. He aims to deliver precise numbers to illustrate the overall expenses involved in the campaign.