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Dr. G addresses marketing researchers about creating a research proposal for their semester project. The session will begin by reviewing the previous activity on developing research questions, emphasizing their importance before writing a proposal. Key elements of a good research proposal will be discussed, including providing background information about the study. Researchers are encouraged to define a topic for their project and articulate what attracted them to it, such as a specific business or product of interest. This foundational understanding will help shape their research proposals effectively.
