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Melanie Mara presents a multi-method marketing research proposal developed by her consulting group, focusing on the perceptions of online versus brick-and-mortar shopping before and during the COVID-19 pandemic. The main research question addresses the impact of the pandemic on consumer buying patterns, specifically regarding Under Armour. The group emphasizes the significance of studying these shopping behaviors due to the pandemic's prominence in daily life. They selected Under Armour as a case study because it is a well-known local brand familiar to all group members. The proposal includes an overview of secondary research, referencing two peer-reviewed sources to support their findings.