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In this tutorial, Mark explains the importance of writing a marketing research proposal, emphasizing that market research is essential for all businesses before undertaking any activities. The process begins with analyzing the market and assessing the company's situation, products, and services, along with providing an overview of the current market. Next, he highlights the need to examine market segments and their performance, including trends such as growth, stagnation, or decline, as well as the life cycle of the relevant field. The company’s history, traditions, operations, and previous tactics should also be considered. Finally, it is crucial to clarify the company's objectives and goals for the research.