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Efrain from Gold Level Media introduces a video on a marketing campaign, focusing on calculating return on investment (ROI). He plans to share the costs associated with the campaign, which may be lower for his company due to their ownership of a marketing firm, allowing them to access printing and labor without charge. However, he will still include these costs in the total for accuracy. The campaign involves direct mail for Gold Level Print, leveraging new printers designed for producing business cards and flyers. He mentions the significant investment of around $50,000 for the primary printer and an additional $4,000 for supplementary equipment.