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In this tutorial, the speaker stresses the importance of not sending clients just a logo in PNG or JPEG formats, highlighting that the logo represents only a small part of a brand's identity. They emphasize that while the logo is crucial as the first impression, it is merely the "tip of the iceberg." The speaker encourages viewers to consider the broader aspects of branding, explaining that a logo should not be the sole representation of a brand. As an example, they mention Colgate, illustrating that a recognizable association can exist without the brand's logo directly showing certain imagery, such as a smile. This underscores the need for a deeper understanding of brand identity beyond just the logo.