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In this video tutorial, the host emphasizes the importance of not sending clients only a PNG or JPEG file of a logo, as the logo is just the "tip of the iceberg" in branding. While the logo is crucial and serves as a brand's first impression, it should not be the sole representation of a brand's identity. The host uses the example of a minimalistic smile against a red background, which evokes the Colgate brand, despite the fact that Colgate does not include that smile in its actual logo. This highlights that a brand encompasses much more than just its logo, and both designers and clients should recognize the broader aspects of branding.