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In today's cold email teardown, we're reviewing an email from Jason Denbo, who runs a transportation company. While his subject line, "Yeti and Orangedale Transportation," is acceptable, alternatives like "About Yeti," "Question for Yeti," or "Hi from Jason" could enhance engagement. The email begins with a personal touch, where Jason expresses admiration for Yeti products, mentioning his ownership of multiple items, including the Yeti Rambler Koozie and a cooler. This serves as a customized first line. The email then transitions into a pitch where Jason highlights his role at Orangedale Transportation, emphasizing his aim to simplify transportation for Yeti. The focus is on improving the initial customization and pitch for better effectiveness.