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In this video, Efrain from Gold Level Media discusses plans to create a marketing campaign and evaluate its return on investment (ROI). He mentions that while the actual costs may be lower for his company due to ownership of a marketing firm, he will include all expenses for transparency. The campaign will utilize direct mail featuring business cards, flyers, and other printed materials. Efrain highlights significant investments, including $50,000 for a printer capable of producing various materials and an additional $4,000 for other equipment. He emphasizes the importance of recouping these expenses through the campaign's success.
