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In this video, Efrain from Gold Level Media discusses planning a marketing campaign and calculating its return on investment (ROI). He highlights that, while the costs may be lower for his team due to owning a marketing company, all expenses will still be included for an accurate total. The focus is on direct mail marketing, promoting their printing services, including the acquisition of new printers for producing business cards and flyers. Efrain specifies that their primary printer cost around $50,000, with additional equipment costing about $4,000. The video aims to provide insights into cost management and expected returns for marketing initiatives.
