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In this video, Chip Cooper discusses how to set up and structure joint venture (JV) agreements as part of a series on rules of the road for online entrepreneurs. He outlines the typical progression for most marketers, starting with a direct marketing agreement (customer agreement), followed by establishing an affiliate marketing program with affiliates and their agreements. The final step involves creating joint ventures through JV agreements. The video aims to help viewers understand how to structure these relationships, the essential clauses to include in JV agreements, and their significance. It’s important to note that the content is for informational purposes only and does not constitute legal advice.