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In this video, Alex Berman from Experiment 27 discusses effective partnership emails. He emphasizes the importance of targeting similar service providers, especially those with higher-priced offerings, to drive new business. Berman suggests a structured approach: start with a brief introduction, followed by a clear pitch, a case study highlighting competitors, and a call to action. He cites Shaun Foo, who successfully reached out to other agencies in Singapore through this method at his copywriting agency, Speech Silver. The video provides valuable tips on crafting partnership emails to enhance business growth.
