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In this video, Efrain from Gold Level Media discusses a marketing campaign focused on direct mail. He shares insights on calculating the return on investment (ROI) for the campaign, emphasizing that the costs might be lower for them due to owning a marketing company, although he includes all expenses for a precise total. Efrain mentions the purchase of various printing equipment, which includes a major investment of $50,000 for a printer capable of producing flyers and business cards, and an additional $4,000 for other equipment. The goal is to recoup the investment through the marketing efforts.