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In this interview, Dan expresses his strong dislike for proposals, stating he has successfully closed high-value deals without them. He shares that earlier in his career, he used proposals but found them ineffective, as clients often ignore them after they're sent. Dan emphasizes the waste of time in crafting detailed proposals for prospects who are unlikely to convert. He questions the logic of believing a written proposal can secure a deal when a direct conversation fails to do so, urging others to consider alternatives to proposals in closing deals. Overall, he challenges the conventional use of proposals in the sales process.
