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In this tutorial, the speaker discusses the topic of writing a business proposal for a commercial cleaning business, initially stating that they've never written one themselves. They emphasize that for those new to business, crafting a proposal without prior experience can be challenging and somewhat impractical. The speaker, who has successfully owned and sold multiple businesses and is now approaching $7 million in current ventures, shares that they are also focused on coaching small janitorial companies to secure their first contracts. They note the importance of asking oneself certain key questions when starting to formulate a business strategy.