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In this tutorial, Devon Dean from ProjectManager.com emphasizes the importance of personal communication in selling a project proposal. He highlights that a well-crafted project proposal alone is unlikely to win support from decision-makers without prior interactions. It's crucial for project sponsors and champions to actively engage with decision-makers, lobby for their project, and gather insights during these meetings. This proactive approach helps refine the proposal and increases the likelihood of securing funding and resources. The effectiveness of the proposal hinges on the personal connections and conversations that precede it.