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In this video tutorial, Efrain from Gold Level Media discusses planning a marketing campaign with a focus on calculating the return on investment (ROI). He mentions that while the costs may be lower for his company due to ownership of a marketing firm, he will include all expenses in the total calculation. The campaign will utilize direct mail for Gold Level Print, involving the production of business cards and flyers. Efrain highlights significant investments in equipment, such as a $50,000 printer designed for creating various print materials and an additional printer costing approximately $4,000. He aims to provide a clear understanding of the costs associated with the marketing campaign.