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In this video, Stephen Key discusses the steps to take after coming up with an invention idea. He stresses the importance of acting on your idea to avoid seeing it on the shelves without your involvement. Key presents 10 considerations for bringing a product idea to market, starting with the method of production. Options include venturing, self-manufacturing, starting a business, writing a business plan, raising funds, and selling on platforms like Amazon. He emphasizes that those who want full control may prefer to venture independently, while others might consider alternative paths.