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In this tutorial, the speaker discusses handling requests for quotes in B2B and B2C sales. They highlight that prospects often say they want a quote, but this can sometimes be misleading. To navigate this, sales professionals should focus on effectively qualifying prospects rather than being overly eager for a sale. The speaker emphasizes that fear of being direct often stems from a strong attachment to closing deals. By asking qualifying questions, salespeople can determine the genuine interest of prospects, ultimately making it easier to close sales. The key takeaway is that proper qualification leads to more successful sales outcomes.