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In this video, Katie Gutierrez, owner of Biographical Design and a mentor for interior designers, discusses the critical role of sales in building a successful interior design business. She emphasizes that sales determine income potential for each project, making it essential for designers to establish clear financial expectations. Furthermore, effective sales conversations allow designers to establish leadership early on in the project, which is crucial since regaining leadership later can be challenging. The discussion highlights the significance of sales not just for financial gain but also for guiding clients throughout the design process.