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In this video tutorial, the host, Jordan Steen (also known as Serial Entrepreneur), explains how to create a proposal for potential clients, detailing what services to include and estimating costs. The video aims to provide a step-by-step guide to help viewers land deals. Steen emphasizes the importance of the proposal in marketing agency operations and encourages viewers to subscribe for additional content related to starting a marketing agency and building an online business. The tutorial promises practical resources such as free training, templates, and proposals to assist those interested in these topics.