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The tutorial discusses the concepts of intellectual property ownership and licensing, which are often confused in agreements. Ownership, often termed as "work for hire," means that when you assign ownership of intellectual property to another party, you relinquish all rights and control over that content. To assign ownership, specific language must be included in the agreement. In contrast, licensing allows the creator to retain rights while granting permission for the other party to use the intellectual property under specified conditions. Understanding the distinction between ownership and licensing is crucial for effectively handling intellectual property in agreements.