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In this course on selling insurance via text messaging, the focus is on effectively using text to engage prospects and clients. As phone calls are often ignored, text messages, which have a 98% read rate, are emphasized as a more effective communication tool. The course covers how to generate leads, warm up existing clients, and solicit referrals through text. Participants will receive ready-to-use text message templates, starting with a quick win lesson to reconnect with old leads. The goal is to enhance communication and improve sales outcomes through strategic texting.