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In January, numerous event industry shows took place, prompting professionals to follow up with meeting planners. Lee Ann from Lee Ann Coulterwood discusses how to effectively craft follow-up emails to ensure they capture the attention of busy planners who have been inundated with emails after returning from these events. To stand out, she suggests taking specific approaches, including possibly delaying the follow-up to avoid overwhelming planners at their return. The goal is to create emails that are more likely to be read and responded to, enhancing engagement after meaningful dialogues at the shows.
