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In this video tutorial, Efrain from Gold Level Media discusses planning a marketing campaign with a focus on calculating return on investment (ROI). He outlines the costs associated with direct mail marketing for Gold Level Print, emphasizing that his company owns the equipment, which allows them to save on printing and labor costs. However, he will still include these expenses in the total cost for transparency. Efrain mentions the significant investment in printers, reflecting their commitment to producing various marketing materials like business cards and flyers. He highlights a key printer purchase costing approximately $50,000, along with an additional printer for around $4,000, as part of their strategy to recover the equipment costs.
