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In this tutorial, Derek Johnson discusses how to grow an SMS marketing campaign using a "reward message." He illustrates this concept with an example from a pizza restaurant. Initially, customers are prompted to join the text club by sending a simple message (e.g., "Text Pizza to 268 398"). However, to enhance engagement, the restaurant can offer an incentive—such as a free side salad—when customers text to join. This approach not only attracts more customers but also adds value to the promotional message they receive on their mobile devices. By implementing reward messages, businesses can effectively boost their SMS marketing efforts.
