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In this video, the speaker emphasizes the importance of HVAC preventive maintenance contracts for maintaining a successful HVAC business. Highlighting the challenges of acquiring new customers, he points out that customer retention is crucial for profitability. The speaker reflects on his own experience, admitting that focusing solely on attracting new clients led to significant revenue loss. He advocates for prioritizing existing customers through maintenance contracts to enhance retention and stabilize income. The overall message stresses the necessity of balancing new customer acquisition with the retention of current clients to ensure long-term success in the HVAC industry.