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In this video, Jordan Steen, known as Serial Entrepreneur, explains how to create a proposal for potential clients, detailing the essential elements to include and strategies to secure the deal. He emphasizes the importance of outlining services and costs in the proposal. The video aims to guide viewers step-by-step in developing effective proposals to grow their marketing agencies and online businesses. Jordan encourages subscribers to stay tuned for future content, including free training and templates related to marketing and personal branding. The tutorial will include a demonstration on his screen to illustrate the proposal creation process.