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In this tutorial from Consulting Business School, the focus is on crafting effective client proposals and presentations, a key skill for any consulting business. The speaker emphasizes the importance of writing high-quality, winning proposals tailored to client needs. Depending on one's experience and client relationships, some consultants may benefit from non-competitive situations where clients directly request assistance. However, for larger projects, companies often conduct a tender process, inviting multiple consulting firms to submit proposals. The tutorial aims to equip participants with the necessary strategies for both competitive and non-competitive proposal writing.