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HVAC contractors, plumbers, and home service providers are constantly seeking ways to generate more leads. Text message marketing (SMS marketing) is highly effective due to the universal use of mobile phones, which have a staggering 98% open rate. People tend to check their phones frequently, making SMS a powerful tool to reach potential customers. In this video, the presenter introduces "Launch SMS," a tool designed to help contractors connect with customers through texting, allowing effective communication anytime and anywhere. This approach aims to enhance lead generation both online and in-person by leveraging the advantages of SMS marketing.