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Many designers hesitate to reach out to companies to promote their services, feeling cold outreach is too difficult and time-consuming. Some believe cold outreach is ineffective. While it isn't my main client acquisition method—favoring content marketing, referrals, and podcast guest appearances—I still use cold emails to sustain my business. The challenge lies in knowing how to craft effective emails and understanding the necessary volume for responses. I've noticed designers sending as few as five emails with no replies and concluding that it doesn't work. The key is in the numbers and quality of outreach, and understanding who to target and how to achieve results is essential.