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- Are we really just gonna sit here and pretend that email marketing isnt one of the most important parts of your business? We are? Oh, okay. For everyone else, though, the data tells us that there are 4.3 billion, with a B email users worldwide. With literally more than half of the planet using email, your business cant afford to not have an email marketing strategy. And unlike those social media platforms with their confusing features and constantly changing algorithm, and no one liking your posts for whatever reason, email marketing is relatively straightforward. Whats up? Im Jamal from HubSpot. In this video, Im gonna teach you the basics of email marketing, setting you up with a foundation for success that can last for years. If you find this useful, be sure to like this video and subscribe to the HubSpot YouTube channel. (lighthearted music) So, how do you become a master email marketer? Put simply, its divided into three steps. One, build your list. Two, maintain the heal