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Efrain from Gold Level Media shares insights on creating a marketing campaign focused on measuring return on investment (ROI). He discusses the costs involved, emphasizing that while they may receive some services for free due to owning a marketing company, he will provide an overall cost calculation for a clearer understanding. The campaign utilizes direct mail for Gold Level Print, supported by recent investments in printing equipment. Notably, one printer cost approximately $50,000, and another piece of equipment was around $4,000. Efrain aims to use this campaign to recoup the investment made on the new technology through effective marketing strategies.